Christian Menez

Passionate about the creative industries and the new uses of digital technology, Christian decided to get involved in the radical changes taking place in the music industry, first at Warner Music and then at Sony Music.

Christian began working at the label, where he spent his time working on projects in development as well as with some of the hottest artists on the market. Then, with a particular interest in digital, he actively participated in its development by taking on a wide range of responsibilities at Sony Music. There, he was in charge of digital strategy and communication, media investments, the creation of a data team, direct-to-consumer sales, the development of a range of playlists, innovation and influencer marketing.

Today, Christian assists artists and labels in their marketing strategy and digital communication. He is also a professor of the Master of Music Marketing for Sup de Pub (INSEEC group) and a lecturer at IRMA.